The works
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What You Can Expect
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For social and content design, I enjoy creating animations and videos that are made specifically for social media platforms and their different formats and requirements. I work efficiently across multiple sizes and versions for both organic content and paid campaigns.
I take the time to understand brand guidelines and look at existing content, so new animations feel like a natural part of the visual language. With my background in agency work, I’m comfortable in fast-paced environments and enjoy collaborating with creative and social teams to shape social-first motion that connects with audiences.
This compilation showcases my work across different social formats, with multiple tailored variations created using a range of techniques.
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When creating a 2D explainer animation, I work closely with you to understand the goal of the animation and the message you want to share. Together, we decide what approach fits best. This can be developing a visual style from scratch or working within an existing brand identity.
From style and storyboard development to the final animation, I focus on clear storytelling and good pacing. This helps ensure the message comes across within the attention span of your target audience.
This compilation includes both my own artwork and provided assets, with all animation created by me.
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For campaign and brand design, I like to be involved from the early stages of a project. I think along on how a campaign is set up and how motion can be used to create a clear and engaging connection between the message, the product, and the target audience.
I focus on consistency across channels, making sure motion and visual language feel recognisable and aligned throughout a campaign. I also think ahead about scalability and long-term use. This includes developing motion brand guidelines and templates, so animations can be easily adapted, reused, and rolled out efficiently across different platforms.
I’m used to collaborating closely with marketing teams, designers, and other creatives, and I value clear communication and practical solutions. My goal is to create motion work that not only looks good, but also supports the overall strategy of the campaign.
This compilation includes my own designs and execution, as well as provided assets, with a focus on emphasising brand characteristics and recognisability.
Social Media
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Explainers
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Commercials
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Visual Identity
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2D Animation
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Brand design
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Art Direction
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Typography
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Creative director
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Content Design
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ooh & dooh
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Social Media ✳︎ Explainers ✳︎ Commercials ✳︎ Visual Identity ✳︎ 2D Animation ✳︎ Brand design ✳︎ Art Direction ✳︎ Typography ✳︎ Creative director ✳︎ Content Design ✳︎ ooh & dooh ✳︎
Roche Xproject
Client
Roche, in collaboration with Hello Monday and produced by Mehdi Assem.
The Challenge
Roche Xproject: Closing the gap in women’s healthcare. The #MyStoryForChange campaign was built around the voices of over 600 women sharing personal health stories about misdiagnosis, misinformation, and unequal access to care. The challenge was to translate this sensitive and large-scale narrative into clear, engaging animations that raised awareness and supported meaningful change in women’s health.
My Role
I created animations that brought these stories to life while staying aligned with Roche’s visual identity. A key part of my role was designing a flexible motion system with interchangeable scene transitions, allowing the content to be adapted into multiple cutdowns and formats for different digital platforms.
Alpro in Motion
Client
Alpro, in collaboration with Dorst & Lesser.
The Challenge
The goal was to create a fresh and playful motion identity that supports Alpro’s message that plant-based is for everyone. The challenge was to develop a recognisable and scalable motion language that could live across social platforms and global campaigns, combining creativity with a clear and authentic brand message.
My Role
I was involved helping shaping Alpro’s motion design system, working on both the previous and current brand animations. I developed the outro animations and helped define how lines, colours, ingredients, and typography move on screen. The result is a flexible motion toolkit that is now used worldwide and can easily be adapted for different formats and campaigns. I continue to support the team whenever needed.
With this playful and appetising motion style, plant-based drinks became even more inviting for a broad audience.
ROBIN - Een interactief levensverhaal
Client
The Dutch Research Council (NWO), in collaboration with Public Cinema.
The Challenge
The project explored possible futures and today’s scientific challenges through an interactive animated story. Viewers follow the life of Robin and make choices at the end of each chapter. With sixteen different endings, the story had to remain clear, engaging, and flexible while supporting multiple narrative paths.
My Role
Together with a team of twelve animators, I worked on creating storyboards, designs, and animations for 31 chapters, producing over 90 minutes of content within three months. My role included coordinating the animation and design team, as well as animation and editing, ensuring consistency and flow across the entire project.
You can explore the project and shape your own path at robindefilm.nl.
